Elliott's Nursery
Elliott's Nursery
The Job
Elliott’s Nursery, a locally owned business, approached me to assist in developing their brand identity. The project involved designing two customized order forms, as well as an inventory sheet detailing specific information for each plant variety. This section of the portfolio provides a breakdown of each deliverable and its role in supporting the business’s operations and branding efforts.
The Job
Elliott’s Nursery, a locally owned business, approached me to assist in developing their brand identity. The project involved designing two customized order forms, as well as an inventory sheet detailing specific information for each plant variety. Additionally, the owner requested the creation of product labels to accompany their inventory. This section of the portfolio provides a breakdown of each deliverable and its role in supporting the business’s operations and branding efforts.
Introductory Form
As part of the branding and materials development for Elliott’s Nursery, I was tasked with creating three key forms to support their business operations and customer interactions. Each form was designed with clarity, functionality, and brand consistency in mind, using Adobe InDesign to ensure professional formatting and precise alignment.
The first form serves as an introductory document. Its primary purpose is to provide a brief overview of the nursery and its services, while also offering space for partnering businesses to input their contact information. This section, located at the bottom of the form, is designed to facilitate communication and streamline record-keeping between Elliott’s Nursery and its wholesale or retail partners. The layout was intentionally kept clean and accessible to maintain ease of use.
Introductory Form
As part of the branding and materials development for Elliott’s Nursery, I was tasked with creating three key forms to support their business operations and customer interactions. Each form was designed with clarity, functionality, and brand consistency in mind, using Adobe InDesign to ensure professional formatting and precise alignment.
The first form serves as an introductory document. Its primary purpose is to provide a brief overview of the nursery and its services, while also offering space for partnering businesses to input their contact information. This section, located at the bottom of the form, is designed to facilitate communication and streamline record-keeping between Elliott’s Nursery and its wholesale or retail partners. The layout was intentionally kept clean and accessible to maintain ease of use.
Order Form
The second form is the main order form. It includes a structured layout for listing selected plants or trees, along with quantities and any additional notes. A dedicated section at the bottom allows businesses to include their contact and delivery information, helping to ensure accuracy and efficient processing of orders. The core of this form was built using a four-column table, which organizes the data clearly and supports a smooth ordering experience. Special attention was given to the hierarchy of information and the spacing between elements, to enhance usability and visual appeal.
Order Form
The second form is the main order form. It includes a structured layout for listing selected plants or trees, along with quantities and any additional notes. A dedicated section at the bottom allows businesses to include their contact and delivery information, helping to ensure accuracy and efficient processing of orders. The core of this form was built using a four-column table, which organizes the data clearly and supports a smooth ordering experience. Special attention was given to the hierarchy of information and the spacing between elements, to enhance usability and visual appeal.
Inventory
The third and final form is a detailed inventory sheet. This document lists the available tree species and includes specific growth and care information for each variety. Key data such as estimated mature height, hardiness zone, and required chill hours are provided for each entry, helping customers make informed purchasing decisions. The inventory was organized into two five-column tables, separating categories and improving readability. This format allows for quick reference while maintaining a professional and consistent appearance across all materials.
Together, these forms were designed to support the operational needs of Elliott’s Nursery while reinforcing their brand identity through cohesive design, clear typography, and functional structure.
Inventory
The third and final form is a detailed inventory sheet. This document lists the available tree species and includes specific growth and care information for each variety. Key data such as estimated mature height, hardiness zone, and required chill hours are provided for each entry, helping customers make informed purchasing decisions. The inventory was organized into two five-column tables, separating categories and improving readability. This format allows for quick reference while maintaining a professional and consistent appearance across all materials.
Together, these forms were designed to support the operational needs of Elliott’s Nursery while reinforcing their brand identity through cohesive design, clear typography, and functional structure.